Companies all over the world want to find their website in the top five, if not the top spot when they search using various keywords on Google. After all, this is the goal of having a strategic SEO plan in place.
Your company has likely built dozens of SEO-optimized static pages to help your ranking. Now, it’s time to start a blog to continue the climb up the search engine results and reach new customers at the same time.
You have two options with the blog: keep it on the company website or keep it separate. You can do whichever you choose but just know that doing the latter is detrimental to your SEO ranking.
Damaging to SEO Efforts
One of the biggest reasons why you should never keep your blog separate from your company website is that it will damage your SEO efforts. You’ve either spent hours writing and publishing dozens of static pages, or spent thousands of dollars having someone else do it, so why waste this time or money?
Let’s say you have 20 pages of superior content on your company’s website and then start blogging using target keywords. Google will rank your site based on the amount of new content you produce. If the pages were added within the last month, and you begin blogging in that timeframe, you will see an improved ranking.
Now, if you decide to host the blog elsewhere and not on your company website, you will be working against yourself. Google will stop ranking your company website since no new content is being added. It will, however, rank the blog you are updating regularly but this is defeating the purpose of sending customers to your website.
Damaging to Website Traffic
As briefly mentioned above, keeping your blog separate from your website will damage the traffic to your website. Even if you have a blog that is highly visited, there’s no guarantee that visitors will click on links that take them to your company website.
In fact, Hubspot released some data that shows just how important it is to have a blog for your business. The study found that business blogging can help bring 55 percent more visitors to your website. So, if you think about it, having your blog and your website separate will cause you to lose 55 percent of your visitors.
Aren’t Backlinks Important?
Many businesses make this mistake. Having a blog that is hosted on a different domain than the website does not create valuable backlinks.
So, what is a valuable backlink?
A valuable backlink is any link back to your website from another external website. For example, maybe an industry-leading company reads one of your blogs and likes it. They then link to that post in one of their blog posts. You now have a valuable backlink to your website that will help increase your search ranking.
Poor User Experience
Visitors to your website want to have a simple experience when they are browsing. They want to easily find what they are looking for when they click on your website.
Having a blog integrated into your website will make the user experience easy. Many visitors immediately look for a blog when they visit a company website.
When you have an operational blog you will make it very easy to move customers from blog posts to pages within the website hierarchy with links in the posts that help to streamline the user experience.
Now that you understand how important it is to keep your blog attached to your company website, contact Vassallo Marketing to update your blogging practices and improve your SEO ranking today.