Video marketing has taken the marketing industry by storm. Small businesses in almost every industry have utilized this tool to promote new products, introduce new hires, announce awards, and improve their brand awareness. Videos help provide a real-life picture of what’s happening at your business.
It’s also easy to share across multiple social media platforms with the click of a button. Interviews, demo videos, product reviews, and explanatory videos are great ways to promote your company. However, live videos are the best way to connect with your audience. Below, you will find three stats that prove videos are an excellent marketing tool.
Video Marketing Statistic #1
According to a study conducted by Cisco, 80% of all traffic will be made up of video by 2021. Search engines view videos as the highest quality content possible. This means that videos can improve the SEO ranking of your website immensely. Posting videos to your homepage, about us page, and other static pages can boost SEO numbers.
Marketing Using Videos Stat #2
Social Media Today conducted a survey of internet users that found 90% of respondents said that videos help them make a decision when purchasing an item or service. Wyzowl found in its own survey that 74% of people will purchase an item if they can watch a video that explains how the item is used. Landing pages make for great locations for marketing videos because it’s been found that they can boost conversion rates by close to 80%, according to Insivia.
The Personal Experience Matters: Stat #3
The personal experience matters when it comes to marketing and videos make that happen. People want intimate glimpses into the lives of celebrities and athletes. They want to get up close and personal when researching a brand. Instagram Stories and Facebook Live feeds help companies and public figures get closer to their customers and fans. Cisco estimates that live video will be responsible for 13% of traffic by 2021.
Quick Tips for Video Marketing Best Practices
Below, you will find some quick tips for marketing via video best practices, according to recommendations from HubSpot:
- Instagram: 30 seconds
- Twitter: 45 seconds
- Facebook: 1 minute
- YouTube: 2 minutes
Video doesn’t only offer fun, it truly is a great way for your company to get personal with employees, customers, and prospective clients.
Contact Vassallo Marketing Today to Create a Campaign For Your Business
At Vassallo Marketing, we combine content, SEO, social media, video, and PPC into a successful marketing campaign for your business. Whether you are looking for a full-fledged marketing campaign or a mix-and-match campaign; we will help you build a campaign that best meets your needs.
Contact us today for more information or to get started with a digital marketing campaign for your law firm, auto dealership, plumbing company, dental practice, or any other type of business.