One of the most surprising things I hear from many business owners is that their website doesn’t need a blog. They will just rely on the content already published to attract customers. This is like practically giving your website a death sentence. Today, I will discuss with you the various reasons why your company website needs a blog and fresh content.
1. Increase Website Visitors
A study conducted by Hubspot found that business blogging leads to 55 percent more visitors to your website. Think about that for a minute. By simply having a blog, your company’s website can acquire 55 percent more visitors than if it didn’t. If you don’t have a blog on your company website, you are missing out on potential sales.
2. Gain Trust
When your company blogs regularly you will become a trusted source within your industry. Even if you’ve been in business for decades, a regular blog schedule can help improve the outlook consumers have about your company.
3. Create Shareable Content
Having a blog on your website gives visitors more of an opportunity to share the link to a post they like. That’s one of the main goals of having a blog; getting it shared by visitors so the traffic grows.
4. Improved SEO Rank
The SEO ranking of your website will gradually improve the more often you blog. Your blog posts need to have a purpose. You can’t simply publish a post to publish a post.
You cannot rely on static web pages alone to boost your SEO ranking. There are some businesses that can continuously post new pages due to the many services they offer but this isn’t an option for everyone.
5. Improve Social Media Accounts
Does your company use Facebook or Twitter? If so, what content do you share? Do you share links from other blogs or even competitors? Stop doing this immediately. Only share content from your company blog on your social media accounts.
6. Fresh Content
Blogging regularly improves your rating from Google, which constantly crawls websites for fresh content. The more fresh content you have, the better off your website will fair in the search engine results.
7. Start a Discussion
Blogging regularly facilitates a discussion between your company and your customers. Readers can comment on the blog and interact via social media. When you blog you tell customers that you are open for discussion and even critiques of your service or products.
Your blog should never be hosted on a separate domain from your company website. This drives traffic to the wrong location and results in you working against yourself. My final thoughts on blogging are that every single business needs not only a web presence but also a blog on their website. If you aren’t blogging, it’s never too late to start.
Contact Vassallo Marketing today to discuss a blog package that fits the needs of your company.