A blog marketing plan from Vassallo Marketing can put a big dent in your efforts to climb the search engine rankings. A blogging campaign goes hand-in-hand with an SEO campaign because the target keywords selected for your business will be used in the blogs.

Much like the static web pages built for your site, the blogs will employ the use of at least two different keywords. These keywords will utilize variations with geographic locations to help people find your business based on their location.

A blog marketing campaign should consist of at least two blog posts per month and no more than six per month. The blog is a separate page of your website and should always be part of your website. You should never have a blog hosted at a domain that is different from your company’s domain (see the linked blog post).

Each blog needs to present new and useful information for visitors to your website. Regurgitating content that has already been published on your site is not the best formula for success. The more fresh content you publish, the better your search engine rankings will be and the more of an expert you will become in your industry.

Aside from target keywords that are strategically placed throughout each blog, we also provide you with a royalty-free image to use.

Not sure how to post the blogs to your website? Provide us with the login information and we will handle everything from writing the post to publishing it on your site. Want to promote the post too? Add social media management to your marketing plan and we will be sure your social media accounts feature all of the fresh content we create for your company.

As always, contact Vassallo Marketing via email at jim@vassallomarketing.com for a review of your website and to discuss marketing plans and pricing.