Whether you have a small business or one that employs hundreds of people you need to come up with a blogging schedule that works for your company. The right blogging schedule will turn your website into a mecca for current and potential clients. Let Vassallo Marketing help you put together a blogging schedule that gets your company noticed regularly.
What Do You Have to Say?
Your blogging schedule should be based on what it is your company has to say to current and prospective clients. Do you have a story to tell? Do you have breaking news to share? Are you providing regular tips to customers? If you answered yes to any of these questions then your blogging schedule should be frequent.
When you have a lot to tell your customers you should break it up into multiple posts. This can be done by posting multiple times per week, not multiple times per day. Try to avoid posting multiple times per day as this can flood your customers’ social media timelines and email inboxes.
A schedule with multiple weekly posts could look like any of the following:
- Monday, Wednesday, Friday
- Tuesday, Thursday, Saturday
- Sunday, Tuesday, Thursday
- Monday and Friday
- Tuesday and Thursday
Your calendar should vary as much as possible. Try not to post on back-to-back days if you don’t have to do so. This will shake things up and entice your readers to come back for more great content every couple of days.
How Do You Want to Say It?
How do you want to get your information out to the public? Do you want to publish written content? Do you want to post videos? Do you have audio files to share?
Your content calendar might need to be built based on the type of media you are sharing with your customers. It takes a bit of time to produce a video or podcast. Don’t rush the production so you meet your own deadlines for publication. Instead, edit the calendar to fit the production schedule of your videos and podcasts.
What If I Really Need to Post Daily?
This is a very valid question that some businesses tend to ask. There are very few companies out there that truly need to post blogs on a daily schedule.
One such business would be any company in the news industry. Obviously, news blogging needs to be conducted 24/7/365. You cannot avoid this type of schedule when operating in the news sector.
Another industry that would require daily posting is that of the emergency services. Many police departments, fire departments, and ambulance services have begun blogging. It’s a great way to reach the people the departments serve and inform them about all that is going on in the area.
Putting together a blogging calendar can be difficult if you’ve never done one in the past. Let Vassallo Marketing analyze your current blogging schedule and help you revise it until a proven calendar works for your company. Aside from building a blog calendar, you will also want to ensure that the blogs are being shared appropriately on social media.