Digital marketing is an umbrella term. It doesn’t apply to one strategy put forth to garner your business some interest from prospective customers. It encompasses a multi-pronged approach that gets your business in front of as many sets of eyes as possible. Don’t get me wrong; you will be seen using a single-pronged approach, but your best bet for your money is to use a multi-pronged approach to your digital marketing efforts.
It’s understandable that you have a budget when it comes to running your business and that marketing might not be at the top of your list, but it should be on there somewhere. Digital marketing will not break the bank and is cost-effective if you know what you want. Below, you will find the best digital marketing methods you can use to acquire growth for your small, medium, or large business.
Create Content That Caters to Current Search Engine Preferences
The first prong must be fresh content and it comes in the form of custom blogs and videos. Don’t stop at simply producing content to produce content. The content needs to cater to the current preferences of search engine algorithms. Search engine algorithms change all the time in an effort to rank websites that produce only the best quality content out there.
Search engines are moving further away from ranking websites based on high volumes of backlinks or high-density keywords and more towards quality content. It’s still important to push out fresh, quality content with keywords associated with your business in order to rank high in the search engine results. You also want to make sure the content is professional and provides some sort of value to your current and prospective customers.
Social Media is the Backbone of Digital Marketing Campaigns
You cannot ignore the fact that social media still reigns supreme in the digital marketing spectrum. You will not be able to succeed at any level of the campaign for your business if you fail to utilize social media. Millions of people look for recommendations on social media before contacting a company. They read the reviews left on Yelp, business Facebook pages, and Angie’s List.
What should you do with all of that fresh, quality content you’ve created? The answer is easy: share it on your social media pages. You should have a Facebook page, Instagram account, a YouTube page, and even a Twitter page depending on your industry. Register for a business account on LinkedIn too. Share the content on all of these channels each time you publish something new. This helps build your brand, become an expert in your field, and interact with your current and prospective customers.
Create Pay-Per-Click Ads
Pay-per-click is still a large part of digital marketing campaigns, but it’s not nearly as effective as other methods available. Pay-per-click allows you to only pay for ads about your business when someone clicks on it. This is a big reason why PPC does not have as much steam anymore in the marketing sector. There’s no guarantee your ad will be clicked or even that it will be seen by the right people.
Start an Email Marketing Campaign
You know all those emails you’ve received over the years from customers or clients? Use them to your company’s advantage. Put together an email marketing campaign to support the other digital marketing methods you are using. It’s easy to create a beautiful email template that sends your customers information about upcoming sales, new business hours, new contact information, new services, or any awards you’ve won.
Take Advantage of Guest Posting
You can always try to have a guest post published in your name on an authority site. Guest posting is a great way to get your name out there besides your own website and social media accounts. It’s also a great way to build backlinks to your website.
Use Your Drone for Video Marketing
Videos are another great way to market your company digitally in a multi-pronged approach. With the technology available today, you can share a virtual tour of your business and even an aerial view using a drone. Turn it into a 30-second or one-minute mini-commercial to promote your business. The video can be shared to all of your social media accounts with the click of a button.
The More the Merrier
When it comes to digital marketing campaigns, the more the merrier. You can’t go wrong with adding more marketing methods to your digital campaign so long as the content you are pushing out is original, fresh, and professional. A single-pronged approach to digital marketing will only get your business in front of so many people. The more well-rounded your campaign is, the higher number of people will learn about your business.
Let’s Get Started on a Digital Marketing Campaign for Your Business
Vassallo Marketing understands what it takes to run a successful business; time and skill. There isn’t enough time in the day to get done everything on your list. How can you market your business while worrying about the daily operations? The answer is simple: take advantage of the affordable options from Vassallo Marketing. Contact Vassallo Marketing today to schedule a consultation.