The wedding industry is one of the highest grossing industries each year in the United States. That doesn’t mean your wedding-related business shouldn’t have a blog. There’s no guarantee in this digital world that customers will find you. If there are no word-of-mouth recommendations for your company it will be hard to generate interest from brides. Once you realize it’s time to start a blog for your wedding business you should know that it doesn’t have to be run of the mill.
Without a doubt, there are some run of the mill wedding blogs out there in cyberspace these days. Don’t let your blog fall into that category. You can easily make any wedding-related blog a fun one. All it takes is a little bit of creativity and a lot of content. Don’t have time to write the content? That’s where Vassallo Marketing can help. Jim has been writing wedding blogs for various clients, photographers, videographers, DJs, and caterers for years.
Use Videos
Wedding blogs are the perfect place to use videos. Take videos at the next wedding you work. It doesn’t have to be a long, well-produced video that is taken using a camera. You can make a great video using your smartphone. Have someone film your portion of the event. If you are the DJ, ask your assistant or a guest to record you interacting with the crowd during the late part of the evening.
If you are the caterer, ask an assistant to record video of the cocktail hour spread or the dinners prior to being served. Videos are a great way to showcase your work at a wedding for all to see. Add some music to the video, or make sure it is recorded with music playing in the background and you have a nice marketing piece to use on your blog.
Feature Your Brides
One of the best ways to get your wedding blog to stand out from all the rest is to feature your brides. Are you the event hall? What about the hair stylist? These are two wedding vendors who should feature a recent bride in a blog post. Use photos from the photographer, with permission, and produce a nice write-up about the bride from the day she said “I do.” This is bound to get the post shared hundreds, if not thousands of times across social media.
Hold Contests or Giveaways
A blog is a great resource to use for contests or giveaways of your service. If you’re looking to make a splash in the wedding-service industry a giveaway is a great way to get noticed. Put together a contest for couples planning their wedding and post about it on your blog. This can help fill a month of content on your calendar since you can utilize multiple posts. Consider giving away two free hours of video or photography service to a bride who submits a well-written essay or a video showcasing a talent of her choice.
Highlight Another Wedding Industry Pro
If you really want your blog to get noticed, highlight another wedding industry pro. Showcasing the work of a wedding vendor with whom you worked a wedding can score you major points within the industry and with future brides. The future brides will see that you enjoy working alongside the other vendors, which could help make their choice as to who to use quite easy. Posting a blog that highlights another vendor helps build trust in you and your company because you are showing the public that it’s not all about you.
Stop publishing dull, unsharable content to your wedding-service blog immediately. Put together a content calendar that pops and features posts that will go viral. Contact Vassallo Marketing today to get started with a blog marketing package that will reach the right audience.