Search Engine Optimization (SEO) is a vital part of every successful website. There’s more to having a website built than just the design, the logo, and publishing content on it regularly. Your website needs to be SEO optimized in order for it to be found in search engine results.

So, where do you begin with SEO? Your first step should be to consult with Vassallo Marketing. We have close to 12 years of experience creating digital content for clients in various industries and this includes optimizing websites for SEO.

We will conduct keyword research to determine the terms that are searched for the most each month related to your industry. We will then add geographic locations to some of them to form keyword variations.

Our goal is to insert the target keywords throughout the content on your website without spamming (overusing them) the search engines. When this is done correctly you will begin to see your website climb the search engine rankings, making it easier for current and potential customers to find you.

Don’t have a lot of content on your website? That’s where Vassallo Marketing can help even further. We will add fresh, unique content to every page of your website so that the target keywords can be placed appropriately. Another great way to add SEO content is by having blogs posted regularly (at least a couple of times per month).

SEO campaigns need to be at least six months long before you will begin to see results. This doesn’t mean that you should end your campaign once you reach six months. This is when you will begin to see results. You need to continue to grow the campaign in order to continually drive traffic to your website.

SEO campaigns take time and a lot of content. Whether adding new static pages to your website or blogging regularly, the more often you add fresh content the higher your site will perform in search engine results.

Contact Vassallo Marketing today to discuss an SEO campaign for your law firm, auto dealership, diesel mechanic shop, dental office, transportation company, or any other type of business. We service companies of all sizes in every industry. You can reach Jim Vassallo at jim@vassallomarketing.com.