Marketing content is the backbone of any successful company, but it has to be strong content that clients will actually read. So, how does a company write marketing blogs that will get read? The answer is not as simple as you might think. Here are some of the best marketing blog ideas for your company to use that your clients will read.

Answer a Question

It’s always a good idea to answer a question as a blog post. For example, if your company handles pest extermination, pose a question that is commonly asked by your clients. The question can be any of the following:

  • What are the top five most annoying springtime pests?
  • How do I prevent bugs, ants, and other insects from invading my home?
  • What is the best method to treat for ants?

Talk to an Expert

Any company that wants to be known as an expert in their industry should talk to an expert in their industry. But, don’t limit the conversation to just your employees. Put together a blog post that features the discussion. This can be done using a mix of audio, videos and the written word. You can even format the post as a Q&A to make it easy to read.

Keep Abreast of Industry News

Do your absolute best to keep abreast of industry news. If you learn of something new in your industry, and you haven’t heard much chatter about it, try to put together a blog post discussing this news and get it on your site and social media accounts.

People Features

Every now and then you should mix in a people feature on your company’s blog. Personal interest stories are some of the most popular stories on the web, so take advantage of them. Write a feature story about one of your most loyal customers. Profile one of your longest-tenured employees. Make sure you provide quotes, stories, and photos of the person being featured.

Upcoming Events

If your company is more than just an online business, consider holding some events for your clients to attend. When you hold these events the clients can meet the employees they speak with on the phone each day and learn more about the company as a whole. You can even turn the event into a blog on your company site. Blog about the upcoming event and then write a recap that features pictures, videos, and quotes from those who attended.

Answer Questions

Open up your company’s blog to a question and answer session once per month. Encourage your readers and clients to submit questions via email to your inbox. You can then choose the top three to five questions and answer them in a blog post.

Conversational Tone

Do your best to keep the blog as conversational as possible. This helps to connect with your readers, especially those who are clients. The more conversational you are, the more likely it is for readers to interact with the blog by commenting, sharing it on social media and subscribing to a newsletter.

Figuring out how to get your clients to read marketing blogs can be challenging at first. The process is not as daunting as you think. If you put a couple of the tips outlined in this post to good use you should see an increase in your readership.

Vassallo Marketing can write marketing blogs for your business that your clients will actually read. Contact us today to get started with a blog package of your choice.