Blogging can be more than just a hobby. It is also a great marketing tool for every industry under the sun, not just special interests and sports. When you build a blog the right way you can turn readers into patients all while informing your current patients about proper dental practices. Millions of people use Google, and other search engines, on a daily basis to find information on just about anything. Take advantage of those searches and drive traffic to your dental practice website with a blog. Here are five reasons why your dental practice needs a blog.
1. Improve Your Credibility
Aside from reason number two on our list, improving your credibility is one of the most important reasons your dental practice needs a blog. A blog is a great way to reach current and prospective patients, providing them with information about your practice, their dental hygiene, and much more. Make sure the blog is written for patients, not for you. This will help build your credibility in the dental industry and your local area.
2. Improve SEO
Ah, the dreaded acronym SEO. SEO is short for search engine optimization. The rules that Google makes websites follow these days are much stricter than in the past. You can no longer stuff your website pages with keywords, comment on articles, and hope for the best. You have to be proactive when it comes to SEO for your dental practice. Google looks for websites that publish new content regularly.
The best way to do this is with a blog. You don’t have to worry about adding new pages to your site’s hierarchy, which can be time-consuming and difficult. Instead, put together a blog calendar. You can blog once per day, once per week, or even once per month. Just figure out a schedule and stick to it. This will help you appear in search engine results on Google.
3. Enhance Your Social Media Pages
Does your dental practice have a Facebook or Twitter account? Do you use Instagram? Maybe the practice has all three of these social media accounts. If so, having a blog makes it easier to enhance these pages without coming up with hundreds of new post ideas. When you constantly have a link to a new blog post to share you will have new and interesting content to publish on the dental practice’s social media footprint.
4. Convert Visitors to Patients
The ultimate goal of having a website for any business is to convert visitors to paying subscribers or customers. The same can be said when it comes to having a dental practice. You want the visitors to your website to either complete the new patient form online or call the office to schedule a consultation. You can improve your conversation rate by posting a regular blog.
5. Make Important Announcements
A blog is also a great way to make important announcements about the practice. Will the office be closed due to renovations? Did you hire a new hygienist? Are you opening a second location? Are the hours changing? All of these questions can be answered using blog posts when necessary. When you publish this type of information in a blog post you are helping your SEO and informing your patients at the same time.
A blog is a valuable asset every dental practice should have. Not sure where to start? Contact Vassallo Marketing today to discuss your blogging ideas and find a package that suits the needs of your practice.