Blog marketing is vital to the success of every company in today’s search engine-led world and e-commerce sites are not exempt from this. Everyone wants more traffic, especially on an e-commerce site where a lot of money can exchange hands. Here are five reasons why a blog for your e-commerce site will lead to sales.
Blogging Will Drive Traffic to Your Site
Blogging on a regular basis will drive traffic to your e-commerce site. Most websites only have a handful of pages and most of them don’t need to be updated regularly. For example, how many times can you update your Contact Us page? Once it goes live on your site, that’s it. Every time you blog, it is a new indexed page on your site.
Another advantage to blogging is creating shareable content. You cannot blog simply to blog. You need to create content that is both information to your customers and will get indexed by the search engines. When you create informative content it will get shared on social media. The more your content is shared, the more traffic your e-commerce site will acquire, leading to higher sales.
Establish Authority in Your Industry
Blog marketing will help you establish authority within your industry. Becoming an authority in your industry will show your customers and prospective customers that you know what you’re talking about. Answer their common questions in blog posts and explain your products so they better understand what you are selling.
If people find answers to their questions in a blog post that an employee of your company wrote, they are more likely to visit your e-commerce site and make a purchase because of the trust they now have in your company. They will also visit your site as a more educated person regarding the industry in which you operate.
Blogging Converts Traffic Into Leads
Blogging regularly will convert traffic into leads. Every person who reads one of your company’s blog posts has the potential to turn into a lead. It is that simple. But, how do you truly convert that lead? Every single blog post on your site must have a call-to-action at the end.
The call-to-action should have a link in it to another landing page. Most landing pages offer free ebooks, free webinars or other free information. But, in order to acquire the free item, the visitor must complete a contact form. Those interested will provide your company with their name, email address, and phone number. Now you have a new lead.
Blogging Helps Drive Results in the Long-Term
Blog marketing will help drive results in the long-term for your company. It can get discouraging when you post a blog and it only receives 150 views in its first day on the site. Don’t get discouraged though because that post will be indexed forever. Those initial 150 views can turn into thousands more for as long as you leave the post on the site. When customers search for products you sell, they will likely come across that post in the future and turn into a lead.
Discussion Can Generate Leads
Blogging regularly for your e-commerce site can not only turn you into an authority within your industry but also start a discussion. If you are looking for a great way to engage your customers, post about a hot topic within your industry that will lead to excellent conversation.
The best way to do this is by looking at the comments left on previous blog posts by your customers. Search for one that either needs to be answered or involves a hot topic. Craft a post based on this question and acknowledge so in the post so your customers know you care about them. This can turn into leads as the customers reading the post will likely turn to your company since you connect with them.
Does your e-commerce site need a blog? After reading this post, there aren’t many solid arguments against doing so. Start your e-commerce blog now and start driving new leads to your company with the help of Vassallo Marketing.